Dark Side TechLead
Promotion Project: How Big Tech Companies Waste Time and Money on Useless Features

Have you ever wondered why big tech companies keep launching new features that nobody asked for, nobody needs, and nobody uses? You know, the ones that are supposed to make your life easier, but end up making it more complicated and frustrating. The ones that are hyped up as the next big thing, but turn out to be the next big flop. The ones that are called “innovations”, but are actually “imitations”. Well, I have a theory. These features are not meant to improve user experience, but to help with promotions. They are part of a strategy called “Promotion Project”, which involves creating artificial problems and then offering half-baked solutions. The goal is to generate buzz, attract attention, and boost ego, without actually solving any real problems or adding any real value. In this blog post, I will expose the truth behind promotion projects, and show you how big tech companies waste time and money on useless features. I will also explain why this enterprise culture leaves space for startups, who are the ones who actually innovate, not imitate.
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